Dwolla What's In It For Me?

dwolla is a lovely idea
no credit card and thus no fees just 25 cents per transaction
but what is the incentive for the consumer to go this way?
Right now the consumer does not pay the fees. The business pays the fees.
In fact, the consumer often gets little rebates or bonus points when they use the credit card
plus they get to use the money for free usually for almost a month as long as they pay off the total balance each month.
so right now the credit cards are a great deal for consumers
what would motivate them to use dwolla?
dwolla is lovely for business, but I see no reason as a consumer to switch.